Themes

I am already online but want to get more out of it

Does your business or community group already have an online presence, but you would like to get more value from it?

Maintaining and updating your website regularly is important. If your website could do with a refresh, visit our creating and maintaining content section for some hints and tips. If you already have a website but want to  attract more visitors and collect better information on which to base your decisions, our online marketing section provides a range of information that might help.

If you want to extend your existing web presence to take advantage of the mobile web and the increased use of smartphones in Australia, see optimising your online content for mobiles and marketing with mobiles.

It is also important to stay up to date with how your target audience is using the web. More and more people are using social media and social networking websites. Our social media section has information about how to use social media as part of your overall digital strategy.

Once you have established a web presence it is important to be aware of new and emerging tools that can help you promote awareness of your brand or organisation. Explore the following sections for insights into some areas of online business that you might consider:

• online marketing
• calls to action
• website statistics and usage analysis
• email marketing
• search engine optimisation (SEO)
• search engine marketing (SEM)
• social media marketing
• mapping services
• banner ads

Are you selling and buying or seeking donations online yet? If not, our e-commerce section provides advice to help you get started.