Online marketing

Mapping services

Providing a map on your website of where you are located (if you have a physical “shop front”) is another important feature that can benefit your business or organisation by making it easier for people to find you.

Mapping tools can be used to provide your website visitors point-to-point directions to your store locations or for you to track delivery or service vehicles or optimise their routes.

Interactive map functionality can be included in your website, mobile applications or in your internal business applications. Mapping tools provide a database of location information and are updated regularly.

Options for your business or organisation include:

• Create maps based on Australian locations and access aerial and satellite imagery
• Use map navigation tools (zoom and panning)
• Add map markers to the map, including street labels
• Create route maps and turn-by-turn directions between addresses
• Perform geo-coding (i.e. convert a street address to latitude and longitude coordinates)
• Perform reverse geo-coding

In turn, your customers can:

• Locate your nearest physical presence (i.e. by entering a suburb or postcode)
• Get turn-by-turn directions to your nearest physical presence by entering their street address
• Interact with your maps according to their needs using zoom and panning tools

Online maps also frequently appear in search results and can be a powerful way of drawing people to your physical location. If you rely on customers, clients or supporters finding your physical location, you should consider listing yourself in online maps that appear in search engine results. For additional information about listing your business or organisation in online maps, or advertising on online map websites, see:

• Add your location to Google Maps (free)
• Browse Bing Maps (locations are added by advertising in the Yellow Pages)
• Information about advertising on WhereiS