New online tool to protect your business IP

17 May 2012

IP Australia has launched a new online service platform called eServices. (more...)

Lifeline’s online chat service: Ten months on

10 May 2012

In June 2011, we spoke with Chris Wagner of Lifeline Australia about their innovative trial of an online chat support service for people having difficulty coping or staying safe. You can find that chat here.
We recently caught up with Chris to see how the trial went, and to find out what advice he might have for other small businesses and not-for-profit organisations making the leap to communicating online with their clients or customer base.
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Social media: how to fit Facebook into your marketing plan

8 May 2012

This blog is part of an ongoing series on major social media sites. Many Australian businesses are incorporating social media into their marketing mix, particularly the largest of social networks, Facebook. As a result, many small businesses and not-for-profits are facing the following question:       (more...)

Mobile commerce ‘important to business strategy’

17 April 2012

Last month saw the release of the 2012 eBay Online Business Index report. The Online Business Index is a survey, conducted by eBay, of Australian businesses who are engaged in online retail. The Online Business Index report is compiled based on the survey responses of 387 of eBay’s top sellers. The 2012 Online Business Index report includes a number of interesting case studies that show Australian businesses operating successfully online. (more...)

Thinking of opportunities in overseas markets: KANZ 2012

12 April 2012

Establishing an online presence for your business can not only help you attract more local business, it can also potentially open your business up to a much broader customer base. Some important considerations for your business, therefore, will be whether you want to access new overseas customers and what other markets may lend themselves well to online business. (more...)

Giving the rock star experience to online customers: New video case study for digitalbusiness.gov.au

22 March 2012

It doesn’t matter whether it’s in store or online, Glenn Haworth wants to make sure that everyone who buys from Haworth Guitars has the ‘rock star experience’. (more...)

It’s not online vs. offline, it’s about convergence

9 February 2012

This is a guest blog by Sassoon Grigorian, Head of Government Relations for eBay
The new retail world is convergence.

The Productivity Commission report into the Economic Structure and Performance of the Australian Retail Industry released in December is not about winners and losers; it is not about retail vs. online; nor is it about commerce vs. e-commerce; it’s about the new retail paradigm. (more...)

5 legal considerations for starting an online business

17 January 2012

This ia a guest blog by Craig Pryor, Principal at Warren McKeon Dickson Lawyers.  (more...)

From regional fashion store to leading online retailer: New case study for digitalbusiness.gov.au

13 December 2011

So when the farmer finds his wife in the city and takes her back to his farm in regional NSW, what does she do? Well she launches one of Australia’s leading online fashion stores of course!
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Digital relationships - reaching your customer online

6 December 2011

When people are first exploring the possibility of taking their business online they often ask if providing information or selling through websites will prevent them from getting to know their customers.

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