Shoes of Prey

The Shoes of Prey staff

Shoes of Prey is a company that started in October 2009 and allows its customers to design their own shoes on its website. To date, it has only existed as an online store. Shoes of Prey ships to customers around the world. The company has become a net exporter for Australia, shipping 40% of sales to customers outside of Australia within the first year of operation. The company released a promotional YouTube video that became the 5th most viewed on YouTube worldwide and the most commented on video worldwide of the day shortly after its release. The video drove over 500,000 hits to the company’s website, which converted to a 300% permanent uplift in sales. Founder Michael Fox blogs about their experience running the business here: http://www.22michaels.com/2010/10/happy-birthday-shoes-of-prey.html Also see their website at: www.shoesofprey.com