Case Studies
RSPCA
A representative from the RSPCA
The RSPCA is a community based charity that works to prevent cruelty to animals by actively promoting their care and protection. The RSPCA’s e-commerce enabled website and innovative use of social media have helped it raise funds, educate people and deliver better animal welfare outcomes across Australia. The RSPCA uses its website to reach out to previous, current and potential donors, volunteers and supporters, as well as the wider community. The website gives visitors the ability to make donations or shop online, support campaigns and events, discover volunteering opportunities, watch videos, read educational material, subscribe for updates and interact using social media. The RSPCA have successfully promoted their organisation across several social media websites, all of which are cross linked with their main website. As of November 2010 the RSPCA had over 92,000 channel views on Youtube, 54,000 members on Causes.com, 34,000 likes on Facebook, and 4,000 followers on Twitter. See: www.rspca.org.au
